AMD outsells Nvidia in Amazon US GPU unit sales for first time

AMD sold more discrete GPU units than Nvidia on Amazon US on November 3, 2026, marking the first time AMD has led the retailer in unit sales and giving AMD the top spot in the store’s graphics card rankings.

Sales tracker TechEpiphany flagged the shift that day, producing monthly estimates for processors and graphics cards from Amazon US listings. The tracker does not release exact brand unit counts, and its data covers one retailer rather than the whole graphics card market. TechEpiphany’s figures reflect Amazon US listings alone, not the full graphics card market.

Nvidia has historically dominated desktop GPU unit sales and led the revenue department, but is now losing the unit battle to AMD on Amazon US. AMD cards such as the RX 9070 XT are gaining volume share because they deliver similar performance at a lower price.

On Amazon US, total GPU unit sales dropped even as revenue climbed, a sign that buyers are paying more for each card. TechEpiphany reported the volume drop alongside rising revenue on November 3, 2026, and Handheld Guru links falling DIY gaming PC unit sales to rising GPU revenue from price increases.

On Amazon US, most RTX 5070 Ti units list above $1,700, while the Radeon RX 9070 XT runs about $920, a gap of roughly $780. ShiftDelete.Net says the gap matters most to people building their own gaming PCs.

Notebookcheck reported that the 16GB RTX 5060 Ti entered the market in April 2025 at $429 and now sells for more than $700 on Amazon. ShiftDelete.Net says the RTX 5060, RTX 5070 and RTX 5070 Ti all show similar markups above launch prices.

The RX 9070 XT entered at a $600 MSRP and now lists between $700 and $750 on Newegg. The RTX 5070 Ti arrived in 2025 at $750 and now lists near $1,000 on Newegg. IGN noted the current Newegg pricing still beats Nvidia’s comparable RTX 5070 Ti. The price increase illustrates the broader trend of GPU prices climbing well above launch levels ahead of rumored hikes.

AMD introduced the RX 9050 budget card featuring a 4GB regional variant that costs $280. Digital Foundry said, “seeing even a budget-class card intended for internal resolutions of 1080p or below with this little VRAM is concerning”. The outlet called the choice concerning because modern games do not scale gracefully to lower VRAM systems, and Kotaku cited Digital Foundry’s criticism of the RX 9050’s 4GB regional variant.

Radeon cards currently offer far more performance per dollar at retail for PC buyers, according to ShiftDelete.Net. The outlet says AMD’s pricing advantage makes its cards the better value amid high GeForce prices, which helps explain the unit-sales shift.

ShiftDelete.Net reports that Nvidia is reducing consumer gaming card output to redirect more supply to AI accelerators. Earlier reports said the RTX 5090 and RTX 5080 could be discontinued as that shift continues. ShiftDelete.Net links shrinking GeForce supply to possible discontinuation of high-end models and higher shelf prices above launch levels.

It is unclear whether Nvidia will raise GeForce supply again, and ShiftDelete.Net says prices could stay high through the holiday season. The outlet ties future pricing to Nvidia’s production decisions for consumer cards.

TechSpot observed in September that Amazon’s top ten best-selling graphics cards were divided evenly between AMD and Nvidia, led by an RX 9070 XT model. The data shows AMD gaining unit share for months before the November first-place win.

TechEpiphany’s October Amazon US report put AMD at 28,200 of 34,700 desktop processor units, an 81.27% share. The Ryzen 7 9800X3D led with 5,000 units, while older AM4 chips made up 37.75% of sales, which the tracker linked to the high cost of new RAM.

AMD’s gaming segment fell 31% to $779 million as the current console cycle ages. Data center revenue climbed 107% to $6.72 billion and now makes up 58% of AMD’s total revenue. 24/7 Wall Street identified gaming as the weak spot in AMD’s latest earnings. The earnings report showed Nvidia customers buying entire AI factories.

AMD says its data center division will more than double in 2027. CEO Lisa Su said demand for Helios racks is tracking ahead of the company’s initial forecast. 24/7 Wall Street quotes Su on AMD’s data center rack product as gaming revenue declines.

Nvidia’s Data Center segment took in $89.02 billion, a 117% increase, while Networking reached $40.31 billion, a 138% increase. Looking ahead to the third quarter, Nvidia projected revenue of $108 billion, not counting China data center computing. 24/7 Wall Street reported that Nvidia customers bought entire AI factories. 24/7 Wall Street frames these as forward-looking business segment outlooks from the latest earnings reports.

Nvidia expects gross margin to bottom at 71% to 72% in the fourth quarter as memory costs rise. Jensen Huang said, “Even though our demand is much greater than 70%, our supply allows us to confidently deliver 70%”. 24/7 Wall Street reports that supply constraints are constraining NVIDIA’s AI chip shipments despite strong demand.

NVIDIA and AMD both beat expectations in their latest earnings reports on Oct. 30, 2026, and both say AI demand is running ahead of supply. NVIDIA’s revenue reached $96.22 billion, up 105.8%, while AMD’s revenue came to $11.54 billion, up 50.1%. 24/7 Wall Street frames the earnings results within the broader AI hardware demand environment affecting both companies. 24/7 Wall Street reports NVIDIA’s top-line growth alongside AMD’s smaller revenue base.

AMD stock has risen 164.48% so far this year, compared with a 14.83% gain for NVIDIA. NVIDIA’s Vera Rubin production shipments began in August, though supply still limits NVIDIA’s growth. 24/7 Wall Street highlights the divergence in stock returns despite both companies beating earnings.

NVIDIA has put nearly $50 billion into advanced AI labs, and its days sales outstanding stretched to 60 days from 45 days. AMD says Helios provides up to 30% more tokens per dollar than competing products. 24/7 Wall Street cites the investment as part of NVIDIA’s platform strategy against custom chips and notes the change in receivables timing alongside concerns about circular financing. 24/7 Wall Street describes AMD’s efficiency claim for its Helios data center rack.

Jean Hu, AMD’s CFO, said data center AI gross margin is slightly below the corporate average. AMD is monitoring whether Helios yields improve on schedule and whether third-quarter revenue comes near $13 billion in guidance. 24/7 Wall Street warns that faster GPU growth could slow further margin gains because AI margins lag the corporate average.

NVIDIA’s valuation sits at about 43 times earnings against AMD’s near 213 times earnings. Analysts lifted AMD’s 2027 EPS consensus to $15.7629 from $13.4921 over the past ninety days. 24/7 Wall Street contrasts the valuations, noting AMD’s price assumes strong Helios execution. 24/7 Wall Street reports upward revisions to AMD’s profit estimates.

NVIDIA’s position rests on 75.0% margins and $21.34 billion in quarterly free cash flow. The company also faces news of a competition probe. 24/7 Wall Street lists regulatory scrutiny as a risk factor for NVIDIA and summarizes NVIDIA’s financial strengths relative to AMD’s execution risk.

Economic Daily News said on July 28 that Nvidia was increasing partner prices by as much as 30% for companies such as MSI and Asus. Kotaku reported that it was unclear how much of the increase would reach consumers and described the Taiwanese outlet’s claim that the increase could be one of the biggest GPU price spikes of the year.

Hardware leaker Harukaze5719 said AMD is preparing to increase partner prices by 10%. Kotaku describes AMD’s pricing strategy as waiting for Nvidia to start hiking prices first. The leak suggests AMD waited for Nvidia to move first.

ShiftDelete.Net says gaming is now a small part of Nvidia’s business, which is driven by data center chips. The outlet contrasts Nvidia’s AI-focused approach with AMD’s record quarterly results led by data center sales.

The Motley Fool reported on Oct. 4, 2026 that AMD ranks as the ninth-best-performing S&P 500 stock, up nearly 200% this year. AMD’s stock gains have lifted its valuation to $1 trillion, while Nvidia remains ahead at $5.5 trillion.

The Motley Fool also notes that AMD is about a fifth the size of Nvidia and that Nvidia has less exposure to consumer and original equipment manufacturer demand, so its growth rate was faster. The Motley Fool uses the size disparity to frame growth rate comparisons.

According to The Motley Fool, AMD trades at 158 times trailing earnings and 81 times 2026 estimates, or nearly 40 times forward earnings. Nvidia trades for less than 30 times trailing earnings and 14.7 times forward earnings. The outlet argues AMD’s stock is expensive compared to Nvidia’s lower multiples.

The Motley Fool says that at roughly 30 times trailing earnings, AMD investors could see about a 25% downside next year, while Nvidia investors would expect the stock to double. The Motley Fool offers a valuation-based outlook for both stocks.

The Motley Fool states that AMD has not yet taken any steps to capture market share from Nvidia, arguing that AMD’s stock pricing assumes a hardware victory that has not happened.