Nvidia reportedly halted production of the GeForce RTX 5090, including the D variants for China, according to GamesIndustry.biz.
According to Deal N Tech, the halt is a response to strong AI demand and a strategy to focus on higher‑margin professional GPUs, which could tighten supply and raise prices for gaming and creative users. According to GamesIndustry.biz, Nvidia is redirecting the GB202 GPU die (the semiconductor chip) used in the RTX 5090 to RTX Pro workstation and AI data center cards.
According to GamesIndustry.biz, consequently, the RTX 5080 model with 24 GB of memory is expected to become Nvidia’s top‑tier GeForce offering, while the current 16 GB RTX 5080 would be discontinued. Nvidia has not publicly confirmed the reported production halt or the shift toward RTX Pro products.
According to Deal N Tech, on the secondary market, RTX 5090 cards have been selling for over $5,000, with some listings reaching $9,500, compared with the Jan. 2025 launch price of $1,999. According to GamesIndustry.biz, industry analysts cite memory‑supply constraints for GDDR7, a graphics memory, as a factor influencing the decision and as a reason for delays to the anticipated RTX 50 Super refresh.
According to GamesIndustry.biz, the broader memory shortage also affects other hardware, potentially delaying Sony’s next PlayStation generation, limiting Valve’s hardware capacity, and increasing costs for Xbox’s Project Helix. According to GamesIndustry.biz, rumors suggest that Nvidia’s Rubin‑based RTX 60‑series graphics cards may not appear until late 2027, with some reports suggesting a possible release in 2028. The claim originates from a leaked factory notice shared by leaker @hongxing2020 and reported by Tom’s Hardware, with support from leaker @ZedWang.
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